The #Hashtag is a powerful marketing tool thanks to Twitter. Their purpose is to categorize a Tweet or now, an Instagram or Facebook post. THEY ARE EVERYWHERE.
When you use a #Hashtag you
are entering a world of users around a topic, not just communicating to
one person. Sure, people want individual attention, but there is
significant importance when you communicate to a group of users that are
all interested in and discussing the same topic.
Let me explain how the #Hashtag works:
1. Write a tweet: Ex. Eva Longoria’s dress was beyond gorgeous.
2. Placing The #Hashtag:
You can place them at the end of the tweet, which is most popular, or
if you need to save space, next to a word in the tweet or post that
would be a #Hashtag. The rule is not to over use it and be repetitive.
3.What to #Hashtag: Look at the topics and buzzwords. In this case, Eva Longoria is a celebrity, so she would be good to #Hashtag and I would do #Grammy’s because that is what I was referring to and it’s a big event that will most likely be trending.
Speaking of trending, another thing to know is that #Hashtags become trends. On Twitter, to the left of the screen there are the trends of #Hashtags and when you click on one, or search one in the search bar, you get a whole host of tweets that use that #Hashtag. If you can get a #Hashtag with the name of your company or product trending, that’s huge. It will make you recognizable on a global scale.
#Hashtag #Socialbflycon #Blogp
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