It wasn't so long ago when I wrote this post for my mother's professional tech blog. It's not surprising that it's still relevant to any profession that has a visible or tangible product or service.
Pinterest is a site made up of pins
- photographs and videos of anything that you can imagine - positioned on pin
boards (virtual bulletin boards.) These visuals includes clothes, animals,
architecture, DIY projects, tech gadgets, and much more. Anyone can open an
account in a matter of minutes for FREE and create one, or dozens of boards
to showcase products, opinions, ideas, etc. Remember that no one buys
anything they can’t see.
The social media aspect is that there are millions of pinners all over the world, so just like Facebook, or a blog, you can follow, “like”, and comment on people, brands, single pins, or entire pin boards. Pinterest is a massive network of people who simply like all sorts of stuff, and you have the opportunity to make them like you, your products, and your ideas.
If I were you, I would get going before your pins get lost in the mix.
Still not sold? There is a tab at the top of the Pinterest home page titled “gifts,” which allows users to name a price range for items they might want to buy. In the blink of an eye, a page with a huge number of purchasable products of all kinds appear on your computer screen. Just click on a pin and you are linked to the site where that product is sold.
There are other great things about Pinterest. You can spend time checking out your competition, communicating with fans, or posting a short video, hoping it goes viral. Did I mention that there is a smartphone app?
Pinterest is a marketer’s best friend. And in case you’re saying to your computer screen, “I’m not a marketer,” you’re in denial - because every professional needs to become a brand in this day and age in order to be successful.
Happy Pinning!
The social media aspect is that there are millions of pinners all over the world, so just like Facebook, or a blog, you can follow, “like”, and comment on people, brands, single pins, or entire pin boards. Pinterest is a massive network of people who simply like all sorts of stuff, and you have the opportunity to make them like you, your products, and your ideas.
If I were you, I would get going before your pins get lost in the mix.
Still not sold? There is a tab at the top of the Pinterest home page titled “gifts,” which allows users to name a price range for items they might want to buy. In the blink of an eye, a page with a huge number of purchasable products of all kinds appear on your computer screen. Just click on a pin and you are linked to the site where that product is sold.
There are other great things about Pinterest. You can spend time checking out your competition, communicating with fans, or posting a short video, hoping it goes viral. Did I mention that there is a smartphone app?
Pinterest is a marketer’s best friend. And in case you’re saying to your computer screen, “I’m not a marketer,” you’re in denial - because every professional needs to become a brand in this day and age in order to be successful.
Happy Pinning!
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