Content: Control or Chaos

Many of my clients are concerned that they don’t have enough content and/or information to put out on their social networks. This is usually because they don’t always know what “good” content is or what is post-worthy information.  Other times, it’s because they don’t know where to get their content.

There are some basic questions to ask:

1.     What type of content does my business have to offer?

2.     Where else can I get content?

3.     What would my clients and potential clients find informative or entertaining?

4.     Am I in control of my content or am I overwhelming my followers? See this post to make sure you’re not the annoying one.

5.     If I was a client, what would I say about my sites?

Let me put your mind at ease - you should never be concerned about not having enough content. There are umpteen places to get information worth sharing. To start, facts about your business are always good to post as long as they are positive. DON’T post negative facts about your company that unveil financial issues, etc.

Another topic to touch upon that doesn’t require doing any research is to tweet about what’s going on in your company. For example, you can Instagram pictures from your annual dinner, welcome a new employee, or discuss your awards. DON’T post photographs of a company party gone wrong. Make sure what that all of your content puts the company in a good light.

Here’s the thing, if you only use content about your company, people are going to get bored. Sure, you’re supposed to be promoting your business, but social media marketing should be a tool used for relating to your clients. So, mix it up. Try using Google News, your most respected local paper, blogs, your news feeds, and even StumbleUpon to grab engaging and useful content.

What is considered “engaging and useful?” Think about topics that everyone enjoys! Don’t think too hard about this one. What do you like to do, see, and eat? Who do you like to speak with? Where do you vacation, work out, and have dates? Food happens to be the number one discussed topic on social media networks and it’s really not surprising as to why. Check out KayWalten’s blog post to get clued in.

As long as you remember to be respectful, post quality content and not quantity content, and that sharing is caring, you’re on the right track. To see more rules read this post on networkingeiquet.net.

Post with confidence!